Postcode data is one of the simplest ways to break down and analyse locations. It’s come a long way since the unit was designed by the Royal Mail to ensure they could efficiently sort and deliver post across the UK. For businesses, this data is used to effectively target customers by location, plan distribution routes, or create a catchment area. In this post, I’ll break down some of the key ways you can combine postcode information to make location-based decisions simpler.
The blog has two parts – the first explains postcode groups defined by the Royal Mail. The second explains tools and techniques to generate unique shapes for your specific catchment area purpose.